Pay-per-click advertising is a great way to get new customers, but it can be expensive. If you’re looking for a budget-friendly way to advertise on Google, here are five reasons why PPC ads work for small businesses:
1. More flexible than other types of ads
The first reason to consider PPC ads is that they are much more flexible than other types of ads. With other types of advertising, you are stuck with the same ad and keyword until your budget runs out. With pay-per-click (PPC) advertising, you can change anything at any time—including the number of times an ad appears in Google searches or how much your company pays for each click on its website. You may decide one day that it makes sense to pay $1 per click; another day maybe that number should go up by $2 or even $3! You’ll never know unless you try something new first for things like this not only to work but also to be effective too!
2. Form of search engine marketing (SEM), which complements SEO
Search engine marketing (SEM) is a great way to get more traffic to your website. It’s also complementary to SEO, which is the process of increasing the number of times an internet user types a keyword or phrase into a search engine.
While both SEM and SEO are important for digital marketing, they can help each other accomplish their goals—namely getting people interested in your business or brand through content on social media platforms like Facebook, Twitter, and Instagram; email newsletters; videos posted on YouTube; etc., as well as driving more visits from web searches such as Google searches (as mentioned above).
3. Can start advertising immediately
The good news is, you can start advertising immediately. You don’t have to wait for your website to be indexed by search engines or rank high on Google. The bad news is that once the ad is live and you’ve started getting leads as soon as it goes live, there’s no way of knowing how many people will click on the link after seeing your PPC ad (unless they’re already looking at what you’re offering). This means that if someone sees your ad and decides not to buy anything from you because they don’t think what you’re selling makes sense for their needs—or even worse yet—they find out later down the line that after all this time spent trying different products/services was a waste of money… well then guess what? Your money has been wasted!
4. Only pay for results, not ad placement
One of the biggest benefits of PPC advertising is that you can target your ads to specific users. This means that if someone is searching for a product or service that you offer, they will see your ad and be more likely to click on it. The cost per click (CPC) is usually much lower than its equivalent in banner ads because there are no other costs associated with placing an ad on another site (i.e., bandwidth).
This also makes it possible to test different copies and images simultaneously across multiple platforms without any additional costs incurred by doing so. If one version performs better than another, then all future campaigns should use that version instead until an alternative proves itself superior—and vice versa!
5. Control the budget
The fifth reason is that you can decide how much money you want to spend on your PPC campaign. You don’t need a big budget, but if you want to make some serious gains, then it might be worth investing a little more money than usual into your ads. If this sounds like something that will work for your business, then read on!
The creatives 360° can start getting leads as soon as you create your PPC ad, there’s no need to wait on results from an SEO campaign
- You can start getting leads as soon as you create your PPC ad.
- There’s no need to wait on results from an SEO campaign.
- You can start advertising immediately, and only pay for results, not ad placement.
You control the budget too—you get to decide how much money you spend on each campaign based on what brings in the most clicks!
If you have a small budget and want to get started with PPC ads quickly, these five reasons will help you choose the best option for your business. Whether you’re an entrepreneur looking for a new way to generate leads from search engines or an agency manager who wants to expand the reach of website visitors, Pay Per Click (PPC) advertising can be a great solution.
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