Social media has been a major force in marketing for years. But over the past few years, it’s come to play an even larger role in how brands communicate and connect with customers. Today, consumers are using social media to interact with brands on their terms—and they’re doing so from their phones or tablets rather than from desktop computers. This means that you’ll need to think about how your content will be consumed differently if your audience is sitting on the couch instead of at work or school (or wherever they usually spend their time).
More original content
As you’re developing your content strategy, it’s important to consider the fact that people are more likely to engage with original content. Originality helps boost engagement and interaction from your audience.
This is because when someone sees an ad or post on social media, they can easily dismiss it as being “just another piece of marketing” and move on without giving it much thought or thoughtfulness—but if the post or ad is unique and interesting enough, it will get their attention!
This means that if you want people who have never heard of your company before but might be interested in learning more about what you do (or even buying something), then original content will help get those opportunities across!
Video is the future of social media marketing. It’s not just a tool to use—it’s also a way to connect with your audience in ways that traditional text-based media can’t.
Video allows you to show off your products and services, promote your brand, or even tell a story about what it’s like working at your company (if you’re into that kind of thing).
Facebook Live is a feature that allows users to broadcast live videos on Facebook. It can be used to share moments with friends and family or to build community by hosting public conversations about important topics.
Facebook Live has garnered widespread attention since its release in May 2016, as it allows users to make their broadcasts available for viewing by anyone around the world who has access to the internet—making it an ideal platform for social media marketers looking for ways to reach their audiences online (and offline). Many businesses have jumped at this opportunity and are using live video as part of their marketing strategy today.
Facebook Stories is a new feature that allows users to share photos and videos with their friends for 24 hours. It’s like Snapchat, but it’s not limited to just text messages or images. You can add text and emojis to your stories as well, which makes it great for telling stories about behind-the-scenes content from your brand.
This could be an effective tool for brands who want more engagement on their social media accounts but don’t have much time because they’re already working hard elsewhere in their business model (like marketing).
Video messaging is a great way to communicate with customers. It’s more personal than text messages and can be used in a variety of ways. For example:
- Communicating with your customers on a Friday afternoon when they’re out at the bar but still want to hear from you.
- Sending an apology after failing to deliver an order on time by mistake (but not taking responsibility).
Messaging apps, like Instagram and WhatsApp, are becoming more popular. They’re also much more personal than social media. Messaging apps allow you to engage with your customers in a way that’s easy and convenient for them—they can send you pictures or videos of what they’re doing, ask questions about their experience with your brand or product, or just chat about whatever comes to mind!
Messaging apps have become an important part of many companies marketing strategies because they allow brands to build relationships with their customers while they’re still getting familiar with each other. This helps build trust between businesses and consumers who may not have interacted before; it creates opportunities for cross-promotion and word-of-mouth marketing as well as content sharing across platforms (which we’ll talk about later).
Instagram Stories and disappearing content
Instagram Stories are a great way to connect with your audience and show off your brand’s personality. They’re also an excellent place for marketing and sales, as well as customer service.
Instagram Stories are similar to Facebook Stories in that they allow users to share photos or videos that disappear after 24 hours (or less if you choose). You can use them for anything from sharing behind-the-scenes photos of events, to 15-second videos of funny moments at work.
Chatbots are an innovative way for brands to interact with their customers. They can be used on a variety of platforms, and they’re easy to use, making them accessible to all kinds of people. Chatbots can answer frequently asked questions or help customers find the right product for them.
The creatives 360° help People want fresh content, and they want it delivered in a personal and authentic way
People want to see real people, not just brands. They want to feel like they are part of a community and be able to interact with each other. The content needs to be more personal, authentic, visual, and interactive for your audience members to connect with you on an emotional level.
Content has evolved from being solely text-based into video-driven content that can be shared across social media platforms such as Facebook Messenger or Snapchat Stories (which makes it easier for consumers who don’t have access right away).
You just can’t afford to ignore social media in your marketing strategy. It’s an excellent way to reach new audiences and build relationships with your existing customers, all while getting creative with the medium. The future is bright for all things social media!
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