Are you a B2B business owner who is having trouble establishing an online footprint in a competitive market? You are not by yourself. A multitude of enterprises encounter difficulties when it comes to enhancing their online visibility and efficiently connecting with their desired audience.
Let’s look at the case of Al Diwan Kitchen, a B2B company that had similar challenges until partnering with a Dubai digital marketing agency, The Creatives 360, who helped them achieve remarkable growth with strategic SEO services in Dubai.
The Challenge: Standing Out in a Competitive Market
Al Diwan Kitchen required boosted services on the internet as well as more quality leads in the B2B space. Even though their products and services were excellent, traffic to their website was low alongside their organic search rankings.
Check Out The Creatives 360: Leading Digital Marketing Agency In Dubai
The Creatives 360 serves as a digital marketing agency that aids different companies the best SEO Services in Dubai in building their brand image in the online space. While working with Al Diwan Kitchen, the team at The Creatives 360 performed an in-depth analysis of their current digital marketing strategies and discovered room for improvements.
The distinction between The Creatives 360 and other agencies is their approach to digital marketing. Rather than narrowing down to a single area of specialty, they develop a strategy that combines all aspects of online marketing.
The Strategy: Comprehensive SEO Tactics
The Creatives 360 devised a custom SEO services in Dubai strategy for Al Diwan Kitchen, which included:
- Detailed Website Audit and Optimization
Understanding Al Diwan’s website came first because conducting an audit was essential. And as a result, it provided the team with a clear understanding of the business’s strategies and how they aligned with client needs. The Creatives 360 staff noticed that there was significant room for improvement in:
- Reducing page load speed for better user experience.
- Removing outdated and broken links to improve site structure.
- Enhancing mobile responsiveness to cater to mobile users.
- Improving site navigation to ensure better usability.
- Focusing on Keywords and Content Enhancement
Ahrefs reports that around 68% of online experiences begin with a search, and because of this Keywords, The Creatives 360 took the time to develop a strategy. As a result, they ensured that Al Diwan’s target audience could easily find their services with minimal effort just by searching for the right business keywords.
The team then optimized content along with SEO Services in Dubai keywords with specifics relevant to Al Diwan’s audience, ensuring it stayed appreciated throughout.
- Enhancement of Quality Backlinks
Through backlinks more links from subdomains are expected to improve Google rankings because they contribute to stronger website authority. And as part of their strategy, The Creatives 360 built high-quality backlinks for Al Diwan, enhancing the business’s overall effectiveness and online presence.
The results speak for themselves:
- More than 4,200 backlinks reflected in February
- This strong backlink profile contributed to a jump in organic traffic from 732 to 1,300 visitors
- Blended Marketing via Blog Post Writing
Between January 2025 and February 2025, the Creatives 360 team helped Al Diwan with five high-level blog articles in 2025.
- Essential food service equipment for Abu Dhabi.
- How business consultants for restaurants in the UAE can optimize the business strategy.
- Analysis on catering equipment suppliers in Dubai.
- Coffee equipment for Dubai businesses—how to select the right one.
- Commercial laundry equipment for Abu Dhabi: what to know.
All articles were designed to address key client challenges because understanding their needs is crucial. And as part of a strong SEO strategy, multiple relevant keywords were integrated to improve search engine rankings and enhance online visibility.
The Results: Impressive Growth in Key Metrics
The collaboration between Al Diwan Kitchen and The Creatives 360 was exceptionally beneficial to them, as seen in the report they released in February 2025:
Improvements on Google Search Console:
- Total clicks increased from 999 to 1,504 (50.5% growth)
- Impressions rose from 139,605 to 189,770 (36% increase)
- Average CTR results 0.7% to 0.8%
Google Analytics 4 Performance:
- Page views jumped from 15,000 to 22,000 (46.6% increase)
- New users grew from 4,400 to 6,900 (56.8% growth)
- Event count surged from 40,000 to 60,000 (50% increase)
- Engaged sessions improved from 3,900 to 6,100 (56.4% growth)
Google Business Profile Performance:
- 77 website clicks in February
- 100 direct calls from Google Business listing
- 358 direction requests
Ads Campaign Success:
- Impressions increased from 791,248 to 1,231,352 (55.6% growth)
- Clicks grew from 5,483 to 8,986 (63.9% increase)
- Average cost per click decreased from $1.21 to $0.96 (20.7% savings)
- More efficient campaign management resulting in better ROI
Digital Marketing Beyond SEO
While SEO was the main focus, there were additional tasks assigned to The Creatives 360 by Al Diwan Kitchen, such as:
Website maintenance
This process involves actively updating a website as part of a broader range of SEO services.
The Creatives 360 continued to support Al Diwan because maintaining a well-functioning and secure website is essential. And as digital trends evolved, they made sure that the latest SEO best practices were consistently applied to keep the site optimized and competitive.
Explore their Services here: Website Maintenance Services in Dubai, Sharjah, UAE
Paid Advertising Management
Strategic management of Google Ads campaigns not only increased visibility, but also made the advertising more economical. It also decreased cost per click by 20.7 percent, ensuring Al Diwan was able to access more customers with no extra budget.
Local SEO Optimization
Local SEO is, without a doubt, of great importance to businesses within Dubai. The Creatives 360 perfected the Google Business Profile for AlDiwan, which greatly improved customer engagements and resulted in more calls, visits to the website, and requests for directions to the business.
Why Choose The Creatives 360’s SEO Services in Dubai?
In what ways does The Creatives 360 differ from other SEO Service agencies? The iteration of using their proprietary methods and client-focused results-driven approach is unheard of many agencies within Dubai.
Many agencies offer the same or similar services due to a lack of knowledge and imagination. Unlike most agencies, The Creatives 360 takes the effort to understand the clients’ differing business needs. This allows them to implement custom strategies rather than using one-size-fits-all solutions.
These strategies are highly effective because the monthly reports clearly show how well the campaigns have performed. And as a result, clients like Al Diwan can see firsthand the financial benefits and overall success of the campaign.
Are You Prepared To Take Your B2B Business Online To The Next Level?
Let’s say you’re a B2B business owner in Dubai, working hard to generate quality leads and expand your online presence. The Creatives 360 is just a call away because finding the right digital marketing partner can make all the difference. And with clients like Al Diwan Kitchen, their success speaks for itself.
Digital marketing isn’t just about having a website or social media pages. As the online space grows more competitive, businesses must implement strategic optimization techniques, create engaging content, and analyze data regularly. But keeping up with these changes can be overwhelming, which is why having a reliable partner like The Creatives 360 makes it much easier to navigate the ever-evolving digital world.
Conclusion
Al Diwan’s story is just one example of why investing in specialized SEO matters. In today’s business world, being visible online isn’t just an advantage—it’s a necessity for success. Visit our site and the explore the services- SEO Services in Dubai
As a result of working with a well-established digital marketing agency in Dubai, Al Diwan not only strengthened its branding but also improved online visibility, increased lead generation, and boosted business revenue.
But what if your business could achieve the same? Because The Creatives 360 understands the power of digital marketing, we would be happy to show you how our services can help transform your B2B business and set you up for long-term growth.
