What Types Of PPC Ads Are There? Which Ads Are Highly Effective With A Low Budget?

PPC, or Pay-Per-Click advertising is very important in the world of Internet advertising, where businesses can reach out to the right customers at the right time. But it is quite easy to get confused by the variety of PPC ads available, especially when you are trying to save money. We at The Creatives 360°, a digital marketing agency in Dubai, offer various PPC ad formats, and we will guide you correctly and effectively based on your needs and budget. Here, let’s discuss the different kinds of PPC ads and which ads are cost-effective among them.

What is Pay Per Click Advertising?

In online advertising, PPC (Pay-Per-Click) ads require advertisers to pay a fee each time their ad is clicked. These advertisements may show up on other web pages, social networking sites like Facebook and Instagram, and search engines like Google and Bing. PPC ads are highly targeted since they are usually shown to people based on their search or browsing patterns. To have their ads displayed, advertisers bid on keywords or placements, and an auction mechanism decides the cost of each click. PPC advertisements are a useful tool for businesses looking to increase website traffic or generate leads.

Types of PPC Ads:

Search Ads:

  • Search ads appear at the top of search engine results pages (SERPs) when users enter particular keywords. These ads are mostly text-based and are specific to the user’s search query. Search ads are very useful to attract audiences, thus increasing traffic to your website since they appear at the top of the search result page.
  • They are targeted based on the keywords the people search for on the result page, because of which the ads that appear will be relevant to the needs of the people. 
  • Search ads are highly effective for businesses looking to increase their traffic through websites and online profiles.

Display Ads:

  • Display ads are a kind of online advertising containing text, pictures, and videos that appear on websites within the Google Display Network. Based on elements including the website content and the user’s browsing history, these ads will be shown to the relevant target audience. Display ads are visually attractive, and they are useful for boosting brand awareness, thus helping to reach a larger audience. They are more likely to be seen by people who are interested in certain products or services. 
  • Display ads are a successful approach for businesses trying to reach a wider audience and build their brand’s awareness online.

Social Media Ads: 

  • Social Media Ads are a kind of online advertising that can be seen on social media sites like Twitter, Facebook, and Instagram. Businesses use this form of advertising to target particular demographics, interests, and behaviors, which makes them quite successful in reaching their target audience. 
  • Social Media Ads can be seen in formats like image ads, video ads, carousel ads, etc. In this form of advertising, businesses try to reach more people who are interested in their products and services based on their social media activity. 
  • Social Media Ads are an effective tool for businesses aiming to improve their brand awareness, increase traffic to their website, and generate leads.

Shopping Ads:

  • Shopping Ads or product listing ads (PLA), are a form of online advertising that displays products on sites like Google Shopping along with their price and images. For e-commerce businesses, these advertisements are successful as they let customers view a product’s image, price, and other necessary details before clicking on the ad.
  • Customers view shopping ads at the top of the search results page, where they are highly visible to them, and they appear to customers depending on their search queries. These ads are particularly focused on people who are actively searching for products similar to yours. 
  • Shopping Ads are very useful for e-commerce businesses that are trying to boost their online profile, improve website traffic, and generate sales.

Video Ads:

  • Video Ads are a kind of online advertising that is shown on video-specific platforms like YouTube. These ads are highly effective for conveying your message to the audience, as they can be both visually attractive and emotional.
  • There are several kinds of Video ads, such as skippable ads, non-skippable ads, and bumper ads. These ads can be targeted at particular demographics, interests, and behaviors, thus helping to connect with the ideal audience.
  • Video ads are efficient for businesses in terms of building the brand, attracting customers to the website, and also interacting with the audience. 

Budget-Friendly Ads:

Text Ads: 

Text ads on search engines are a budget-friendly way to engage new customers. 

  • Pay-per-click ads enable you to avoid spending money on impressions that do not result in clicks by charging only when someone clicks on your ad.
  • To ensure that you don’t go over your spending limit, you may create a daily or monthly budget that works with your income.
  • Reaching people who are actively looking for products and services similar to yours through keyword targeting increases the possibility of purchasing.
  • By analyzing the effectiveness of your ads immediately, you may adjust your campaign for improved outcomes.
  • PPC ads provide you with greater budget and targeting flexibility than traditional forms of advertising thus providing you with a unique advantage.

Social Media Ads: 

Social media ads on Facebook and Instagram are cost-effective due to highly focused advertising options and flexible budgets.

  • Ads that are highly targeted can reach the most relevant audience by focusing on particular demographics, interests, and behaviors.
  • This method gives you control over your spending by enabling you to create a daily or lifetime budget that works for you.
  • Social media platforms offer data that lets you monitor the effectiveness of your ads immediately, allowing you to determine what is as well as not working.
  • Cost-per-click advertising allows you to avoid wasting money on impressions that don’t lead to engagement since you only pay when someone clicks on your advertisement.
  • You can create ads that fit your budget and engage with your audience by selecting from a range of ad forms, including photos, videos, carousels, and stories.

Remarketing Ads: 

Remarketing ads are an effective approach to re-engage potential customers by focusing on people who have already visited your website. 

  • Remarketing ads target those who have already been to your website, so they only appear to those who are interested.
  • Compared to larger efforts, focusing on interested people increases the chance of conversions.
  • Remarketing advertising can reduce wasted ad spend by concentrating on a particular audience.
  • These ads help potential customers recognize your brand, which increases the chance of them returning.
  • Reminding consumers of your products motivates them to return to your website and complete a transaction.

Display Ads:  

Display ads are an affordable means of increasing your audience because they can boost awareness and improve website traffic. 

  • Display ads are a cost-effective approach for increasing brand awareness since they are frequently less expensive than other types of advertising.
  • They are a good option for reaching a wider audience since they may generate traffic to your website at a lower cost than other advertising strategies.

Local search Ads: 

Local search ads on platforms like Google Ads may be a cost-effective choice if your company offers services to the local audience.

  • Local search ads target users in specific regions, making sure that those who are likely to visit your company see your message.
  • Local search ads may be more reasonably priced than larger advertising campaigns, which makes them a cost-effective choice for companies that want to market locally.


PPC ads exist in a variety of forms, each having advantages and disadvantages of its own. By getting to know different kinds of PPC ads and their efficiency, you can make the right decision about choosing the advertising budget for great impact.

The Creatives 360°, the best digital marketing agency in Dubai supports all kinds of marketing and advertising strategies including PPC advertising. We can help you with finding the right PPC ad for your business with high efficiency and less budget.  Contact us for a free consultation and get to know us more. We will have an open discussion on how to help you choose an effective advertising platform.



What differentiates display ads from search ads?

While display ads are visual advertising that appear on websites that are part of the Google Display Network, search ads appear on search engine results pages (SERPs) when users search for particular keywords.

How do remarketing ads function?

Remarketing ads follow people who have been to your website before and show them ads as they visit other websites or social media accounts.

Are PPC ads appropriate for businesses with low budgets?

For small businesses with low funds, PPC ads can be a cost-effective option since you can establish your price and only pay when a customer clicks on your advertisement.


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